21. George Lucas Transfers Star Wars Merchandise Rights
Year: 2013
Location: Unknown
Company: LucasFilms
Estimated Damage Value: $3 billion*
In 2013, George Lucas unexpectedly handed Disney the keys to the Star Wars empire for $4 billion, including film and merchandise rights. With merchandise alone generating $3 billion, the decision raises questions about the potential for a separate merchandise deal.

Lucas made a commendable choice unlike any other by donating the entire $4 billion from the sale of his globally adored franchise to a foundation aimed at educating disadvantaged children, showcasing a remarkable act of generosity.