30. Facebook’s Missed Opportunity with WhatsApp Creators
Year: 2009
Location: California
Company: Facebook
Estimated Damage Value: $19 billion*
Mark Zuckerberg, despite his $76 billion net worth and success, missed a golden opportunity. In 2009, WhatsApp’s Brian Acton was rejected for a job at Facebook, a decision that would later seem short-sighted.

Just months after his rejection from Facebook, Brian Acton co-developed WhatsApp, which became a global messaging phenomenon. Facebook ended up purchasing WhatsApp for $19 billion in 2014, a move that could have been avoided with earlier insight.