#41: She Turns Dollywood Into a Tennessee Tourism Powerhouse in the Late 1980s
By the late 1980s, Dollywood had grown into a long-term platform for her family image, Smoky Mountain culture, live music, and family entertainment. The park helped make her name part of the everyday tourism economy in East Tennessee.

It also gave her a business identity beyond records, films, and television. Widely described as Tennessee’s biggest ticketed tourist attraction, Dollywood showed that her public image could support an entire destination, and her reinvention was far from finished.
