#33: He Buys Elizabeth Taylor the Burton-Cartier Diamond in 1969 for Over $1 Million
Also in 1969, he purchases the famous Burton-Cartier Diamond for Elizabeth Taylor for $1,069,000, one of the most expensive jewels ever bought at the time. The acquisition follows a high-profile auction and quickly becomes international news.

The diamond further cements their image as one of the most glamorous and extravagant couples in the world. Their lifestyle becomes part of their public identity, just as the scale of their fame begins to take on a life of its own
